Gears & Gadgets

Samsung Opening 'Experience' Retail Stores in LA, NY, Houston

Samsung’s US retail presence is expanding.

The Galaxy device maker on Thursday announced plans to open three new retail stores next Wednesday, Feb. 20, the same day as its Galaxy Unpacked 2019 presentation. The new Samsung Experience Stores will be located within three shopping centers: The Americana at Brand in Los Angeles; Roosevelt Field in Garden City, NY; and The Galleria in Houston.

Over the past few years, Samsung has opened pop-up locations around the country, giving people the opportunity to try its products in person. The company said its Samsung 837 venue in New York City “welcomes thousands of visitors annually.”

Now, Samsung is giving more people the chance to touch and feel its products.

“Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand,” Samsung wrote in its announcement.

Visitors to these new stores will be able to play with and purchase Galaxy smartphones, tablets, and wearables; Samsung TVs; and SmartThings devices. Customers will also be able to take their busted mobile devices into these locations to have them repaired.

Here’s the addresses of the new stores:

  • The Americana at Brand – 889 Americana Way, Glendale, Calif. 91210
  • Roosevelt Field – 630 Old Country Rd, Garden City, N.Y. 11530
  • The Galleria – 5085 Westheimer Rd, Houston, Texas 77056

“We want to build a ‘playground’ for Samsung fans—a place to learn about and try out all of the amazing new products we have to offer,” President and CEO of Samsung Electronics America YH Eom said in a statement.

Samsung also plans to “embark on a new pop-up tour” starting in March to show off its Galaxy products.

At its Unpacked presentation next week, Samsung will announce the Galaxy S10 smartphone. PCMag will, of course, be at the event, so stay tuned for all the news.

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