I just watched a 12K cinema camera get announced over a compressed, 1080p YouTube livestream. I had to chuckle as the host described the “subtle texture” and fine detail in the sample footage — what is the point of showing sample footage if it has to be annotated? If this doesn’t illustrate the disconnect between […]
Tag: actually
Sigma’s mirrorless ultra-telephoto is so light you’ll actually want to use it
Sigma’s venture into lenses made solely for mirrorless fans just took a leap forward with the brand’s first full-frame, telephoto zoom for L-mount and E-mount cameras in Sigma’s Contemporary line. Announced during an online event on June 18, the Sigma 100-400mm F/5-6.3 DG DN OS brings optically stabilized, long-zoom performance to Sigma, Panasonic, Leica, and Sony […]
Walmart’s $99 Android tablet actually looks pretty good
The Onn.8 Tablet Pro. Walmart A straight-on shot of the 8-incher. And Walmart, I know you are Walmart, but wow, please get a better photographer. Walmart A closeup of the navigation bar, with the Walmart button and off-center navigation buttons. Walmart The back of the 8-incher. Walmart The bigger 10.1-inch model. Walmart The 10-inch model, […]
How to make your own Lightroom presets that actually work
One-click photo edits tend to lack finesse and style — unless you make that one-click edit yourself. You can think of Lightroom presets as custom-built photo filters, turning an edit that originally took several minutes (or more) into one that’s easily applied to any image in a single tap or click. While buying Lightroom presets […]
B4UFLY app for drone pilots gets overhaul, so it should actually work now
An all-new B4UFLY app has been released by the Federal Aviation Administrations (FAA) to help drone owners fly their machines safely and responsibly. The original B4UFLY app launched in 2016 but it was heavily criticized for being confusing, slow, and glitchy. Its poor performance eventually prompted the FAA to call upon the services of drone […]
Micro machines: How the next big thing in robotics is actually quite small
A micro bristle bot beside a penny. Max Planck Institute’s Physical Intelligence Department Half a century after Neil Armstrong memorably uttered the words “one giant leap for mankind,” technological innovation has gotten smaller. Yes, we still thrill to enormous, sky-scraping buildings and the gravity-defying power of rockets, but many of the biggest advances take place […]
Microsoft may actually be committed to PC gaming this time
Microsoft has claimed for years that it’s committed to PC gaming. But even as the company began putting more Xbox games on Windows, it was difficult to take the effort seriously due to a number of issues. At the Electronic Entertainment Expo (E3) industry event earlier this month, Microsoft once again made that claim. Only […]
Cigar-shaped comet may actually be an alien probe, Harvard scientists suggest
An artist’s rendition of the first interstellar comet, Oumuamua, which some scientists now think may be an alien probe. Last November, astronomers detected an outer-space object unlike anything detected before. The visitor, dubbed Oumuamua (pronounced “oh-MOO-ah-MOO-ah”), arrived from interstellar space, beyond the bubble-like region that demarcates the sun’s domain. Its unusual origin story wasn’t the […]
Tesla chief Elon Musk unveils a $35,000 Model 3 (that actually costs a bit more)
Elon Musk last month. (Patrick T. Fallon/Bloomberg News) Drew Harwell National technology reporter covering artificial intelligence and big data October 18 at 9:13 PM Tesla chief Elon Musk said late Thursday that the automaker was preparing to sell the cheapest version yet of its newest electric car, the Model 3, signaling an attempt to get […]
iOS 12 on the iPhone 5S, iPhone 6 Plus, and iPad Mini 2: It’s actually faster!
Enlarge / iOS 12 is the rare update that actually noticeably improves performance across a range of older devices. Andrew Cunningham When we tested iOS 11 on the iPhone 5S, it was clear that it was slower than iOS 10 had been but that the iPhone 5S’ hardware was fast enough to keep everything usable. […]
Samsung just unveiled its first 8K TV you can actually buy
Samsung Samsung announced its first commercially available 8K TVs this week. The TVs will come in four available sizes and arrive in September. Samsung just announced the first 8K TV you can actually buy in stores. The Q900R QLED 8K TV, which Samsung unveiled this week at IFA 2018 in Berlin, will be available starting […]
6 flying cars that you might actually be able to own (and fly) in your lifetime
Today, commuting to work in a personal helicopter or private jet is something that’s only really available to billionaire CEOs, hedge fund managers, and “one hit wonder” rappers who are six months away from bankruptcy. That’s all going to change in the near future, however. Just like the way that cellphones used to be exclusively […]
18 Lightroom keyboard shortcuts you can actually remember
Bacho12345 Lightroom is designed to be fast, and while the user interface is pretty quick, there’s still another way to make those edits faster: the keyboard. But there’s a problem. Adobe’s list of Lightroom shortcuts is somewhere in the ballpark of 300 combinations – pretty impressive for a laptop’s 80-some keys. Unless you use a keyboard […]
Want to make the most of AR? Here’s how consumers actually use it
Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that consumer. Therefore brands who may have already developed an AR tool, or are in the […]