Hundreds of advertisers, including major brands like L’Oreal and Victoria’s Secret, flocked to the Lower East Side on Thursday night for TikTok’s annual spring pitch to marketers. It had been about a week since President Biden signed a law that says TikTok must be sold from its Chinese parent company or face a potential ban, […]
Tag: advertisers
Zuckerberg: Advertisers will be back to Facebook ‘soon enough’
As the ads boycott grows, Mark Zuckerberg shows no sign of backing down. “My guess is that all these advertisers will be back on the platform soon enough” the Facebook chief executive has said. Campaigners accuse the tech firm of being too slow and reluctant to remove some hateful content. But Zuckerberg added: “We’re not […]
Facebook Adds Labels for Some Posts as Advertisers Pull Back
SAN FRANCISCO — Facebook rolled out measures on Friday to add more context to problematic political posts on its site, as the social network grappled with a growing outcry from some of its largest advertisers over the issue of hateful speech. Facebook said it would attach labels to all posts across its network that discuss […]
Civil Rights Groups Ask Advertisers To Stop Buying Facebook Ads In July
Several civil rights and other advocacy groups are calling on large advertisers to stop Facebook ad campaigns during July because they say the social network isn’t doing enough to curtail racist and violent content on its platform. The groups in the “#StopHateforProfit” campaign, launched Wednesday, include Anti-Defamation League, the NAACP, Sleeping Giants, Color Of Change, […]
Fuzzify.me shows how advertisers are targeting you on Facebook
How exactly online ad targeting works remains a nebulous topic for many casual internet users. A trio of researchers is hoping to demystify the process — with a new browser extension they launched this week called Fuzzify.me. Created by Mozilla fellows Joana Varon, Becca Ricks, and Hang Do Thi Duc — the latter of whom […]