The power of data in gaming’s red-hot market Learn how to seize the power of data to attract and keep players, create personalized gaming experiences, and cash in on the industry’s seismic growth. Register Now Activision Blizzard has let go of about 50 employees in its esports division, as the Sports Business Journal first reported. […]
When J. Allen Brack first arrived at Activision-Blizzard in 2006, it was housed in a dour office park that belied the transformative changes happening within. Fresh off releasing “World of Warcraft,” the seminal massively multiplayer online RPG now celebrating its 17th year, Blizzard was in the process of becoming a cultural powerhouse. But looking at […]
Driving Game Growth & Into the Metaverse Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse. January 26-28, 2021 Register for free Today, Activision announced that it is merging Vicarious Visions with Blizzard Entertainment. Vicarious, a studio that had found a […]
BlizzCon 2020 will not be happening this year, Blizzard Entertainment announced today. The convention usually occurs every year at the beginning of November, taking place at the Anaheim Convention Center. The venue gives fans a chance to meet, show off their cosplay, compete in and watch esports events, and visit panels. It also gives Blizzard a […]
Activision Blizzard has donated $ 2 million to the Call of Duty Endowment to help fund emerging veteran employment needs. The donation from the publisher of the Call of Duty video game series kicks off the company’s celebration of National Military Appreciation Month through the #CODEFearlessChallenge, a social media campaign that calls for followers to […]
Hearthstone‘s latest expansion, Ashes of Outland, released this week for PC and mobile. With it comes one of the most exciting additions to Blizzard Entertainment’s digital card game since it launched back in 2014: a new class. Demon hunters enter the Hearthstone fray as an aggressive class with a focus on drawing cards and attacking […]
Blizzard revealed Echo as the 32nd hero of Overwatch, with a unique ultimate ability that is already drawing both excitement and concern. Echo is the creation of robotics expert Mina Liao, one of the founding members of Overwatch. The robot was first seen in the animated short Reunion featuring McCree and Ashe at BlizzCon 2018, […]
Activision Blizzard has named Google executive Daniel Alegre as president and chief operating officer, effective April 7. He will report to CEO Bobby Kotick and replace Coddy Johnson, a 12-year veteran at the big game publisher. Johnson will serve as special advisor to the CEO. The appointment is significant, as Kotick has been in his […]
“It’s not a question of if this will happen, but when this will happen, and how many people in this country will have severe illnesses,” said Nancy Messonnier, a top official at the Centers for Disease Control and Prevention. GDC in San Francisco was expected to draw tens of thousands of game developers from around […]
Blizzard Entertainment is defending its decision to suspend an esports player for calling for the liberation of Hong Kong during a live stream. However, the gaming company has decided to lessen its suspension against the player from one year to six months, and to also give back his prize money. The Friday statement from Blizzard […]
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After days of silence, Blizzard has responded to the anger and controversy over its punishments of a Hearthstone player and two casters. The response comes via an open letter from Blizzard president J. Allen Brack, which also reduced punishments for all three. Everything started last Sunday when professional Hearthstone player Ng Wai “Blitzchung” Chung made […]
After four days of mounting public pressure, Blizzard Entertainment took a late Friday opportunity—8:30pm ET, where press releases go to die—to partially undo its ban on three members of the Hearthstone esports community for making statements in support of Hong Kong. The outright ban applied to professional Hearthstone player Ng “blitzchung” Wai Chung has since been […]
Blizzard Entertainment filed a lawsuit against Sina Games over free-to-play Glorious Saga, which is a blatant rip-off of the long-running Warcraft franchise. In the lawsuit, filed August 16 in a California court, Blizzard alleges that Glorious Saga is “almost entirely copied from the Warcraft games and related products,” according to Polygon. The developer was seeking a […]
Blizzard Entertainment announced that it is scaling back its support for Heroes of the Storm. It is canceling the Heroes of the Storm and Heroes of the Dorm esports events in 2019, and it is also shifting some developers off the ongoing game, according to a blog post. Heroes of the Storm hasn’t gathered the […]