Oculus VR’s cross-buy strategy main goal: Facebook platform lock-in

Facebook is on the path to platform lock-in with Oculus Quest. In case you are unfamiliar with the concept, “customer lock-in” is an economics idea that “makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.” With the standalone Oculus Quest, Facebook is funding Oculus Studios projects for both Oculus Quest […]


IMAX VR’s death is a warning

In August 2016 IMAX Chief B.D. Officer Rob Lister revealed an exciting forecast for the company’s VR plans. He envisioned a world in which the latest blockbusters would be accompanied by VR ‘companion pieces’, which moviegoers could see alongside the film for a slightly higher price. He name-dropped movies like Avatar 2 and directors such as Christopher […]